Chocolate Covered Katie – The Queen of the Healthy Snack

As you can possibly tell from the title, today’s post will be centred round the internet sensation that is Chocolate Covered Katie. A girl after my own heart, Katie loves a sweet treat and would you believe her favourite snack is chocolate. With a similar outlook to Joe Wicks, Katie began with a food blog and on this blog she would post recipes of her healthy chocolately creations just for the fun of it. Again, very similar to Joe she began to yield thousands and thousands of followers. Her ever increasing group of followers has led to her to be the writer of a blog that is now “the #1 source for healthy comfort food recipes on the internet”. Katie has also released a cookbook called Hello Breakfast! but today I will be focussing on what made her blog so approachable to her legion of followers.

I first discovered Katie when I was researching new recipes for overnight oats. Danny is obsessed with them but was getting tired of the recipe offered in Joe’s cookbook, so trawling through the depths of the internet I discovered these:

Thin Mint Cookie Overnight Oats 

The thing that was so attractive to me about this recipe wasn’t the fact that you could have chocolate for breakfast (everyone’s true dream) but rather the way in which Katie sold this recipe to her followers. She depicted an image that tied into her explanation of how she concocted this recipe, as she was “walking up 14^th street in DC this past weekend, I almost ran right into a troop of Girl Scouts who’d set up camp in front of the Trader Joes, (Girl Scouts are smart… they know where the crowds will be!) Later that morning, one of my friends arrived at brunch with two boxes of Samoas in hand. There is no escaping Girl Scout cookie season. Might as well embrace it!”

Seeing as I am from the U.K and have never visited America, this little story allowed me to picture in my own mind the hustle and bustle of American life. By linking this recipe to a story, Katie is able to build a connection between recollection and recreation. This little anecdote, not only makes you want to read onto the recipe but it gives you a personal insight into her life and really helps you understand who is sharing their memories with you.

Again, much like Joe, Katie’s tone is conversational, friendly and reminiscent. With almost all of her recipes there is a short little story or anecdote to really immerse you and sell the idea of how whatever you are about to create, will remind you of the real thing. What with this being a blog, there is less of a formality than if this were a cookbook. In contrast to a cookbook where there is a small brief description of the recipe, rarely is there an in depth depiction of what inspired this recipe to come about. Whereas, Katie has the ability to use her blog to really open up to her followers and give you a small personal insight into her life. 

Blogging offers something which traditional cookbooks cannot, a personality.

Katie has truly adapted social media for her gain, her site is laced with permalinks to Pintrest, Instagram and Facebook. She constantly engages with her followers, she asks questions on her site to really understand what her followers want. Social media allows you to gain an understanding between yourself and your followers, it maintains relevancy. It’s as though that person is really a part of you and your life as you have a connection with them virtually. Katie has really honed in on this concept and by being so open she has managed to maintain a huge following and it may also have something to do with the fact that her recipes are delicious!