Conclusion

Overall, we can see that food language has varied greatly from traditional cookery books to the small digestible information found within Goodful and Tasty videos. The dramatic increase of social media outlets has allowed access to a number of different ‘gurus’ into our personal lives. Joe Wicks being the main example, he was able to utilise Instagram to its full potential, using colloquialism and hashtags (#) Joe built a rapport with his viewers. It is almost impossible not to see him anywhere as he has dominated every social media outlet, from Youtube, Facebook, Snapchat and Twitter. Information is merely a finger tap away, no longer are we bound to researching for hours on end from books in order to find what we are looking for, it is simply within our reach in a matter of clicks.

The idea of instant information has impacted on the way in which we digest and understand things, if a video is longer than 30 seconds more often than not people get distracted and lose interest. Health has stepped forward in recent times, more people are aware of what they are eating and what they shouldn’t be eating. With this being the case we can see why people are so infatuated with health gurus like Joe and Katie. Joe has the ability to show you how to make a healthy dinner in a matter of seconds, whilst Katie does the same but incorporates the ‘bad’ in a healthy manner. Without social media this take on food would not have become as popular as it is today, thanks to these outlets more people have access to a number of different ways of cooking and new ideas. I, for one, am so glad that I found Joe as my attitude towards food has now changed… For the better.